Insurance that hugs your life
Protection tailored just for you and your loved ones.
Life can throw unexpected curveballs. Hug Life offers simple, affordable insurance built around you and your loved ones. We compare leading UK insurers to ensure you get the best cover at the right price—no stress, just peace of mind.
Talk to a Hug Life Adviser
Get the right cover, without the stress
Choose straightforward protection options designed with your life in mind:
What our customers say
Thousands trust Hug Life to protect their families, health, and income. Here’s what they say:
"So easy to use and the adviser was incredibly helpful. Got my life insurance sorted in one call!"
"After weeks of struggling with other sites, Hug made it so simple. Highly recommend."
"The team explained everything clearly — I didn’t feel pushed, just supported."
Why choose Hug Life?
We work for you, not the insurer — your interests are our priority.
Save time and money — we handle policy comparisons, so you don't have to.
Free expert advice — personalised guidance from real advisers at no cost.
Local UK team — no call centres, just friendly humans ready to listen.
Custom-built policies — insurance tailored exactly to your lifestyle.
Free trust service — fast, straightforward payout to loved ones with reduced inheritance tax.
FCA-regulated & Trustpilot-rated 5 stars — trusted by thousands of happy customers.