Specialists in friendly, affordable financial protection and insurance.
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hello@hug-life.co.uk

What is life insurance?

Life insurance provides a tax-free lump sum to your loved ones if you pass away during your policy term. This financial support can help your family with mortgage payments, daily living costs, childcare, and more — giving them comfort when they need it most.

Chat with a Hug Adviser
Family protected by life insurance

Do you need life insurance?

  • Would your family struggle financially if your income stopped?
  • Could they cover mortgage or rent payments without you?
  • Do you have children or a partner depending on your income?

If you answered “yes” to any of these, life insurance is worth discussing. It’s not necessary for everyone, but for those who have loved ones relying on them, it’s a powerful way to show care and responsibility.

Chat with a Hug Adviser

How much does life insurance cost?

Life insurance is typically much more affordable than most people expect. Your premium depends on several factors unique to you:

Age
Health History
Smoking Habits
Occupation
Cover Amount
Policy Term

We’ll search and compare policies to secure you the best cover at a price that suits your budget.

We can help you choose the right amount of cover

The right life cover balances your financial commitments, your family's needs, and what you can afford. There’s no one-size-fits-all answer — but we're here to help.

🛠 Cover Calculator (Coming Soon)

Use our simple calculator to estimate the right amount of cover. In the meantime, speak with a Hug adviser for a personal recommendation.

Estimate your cover

Pre-existing health conditions? We’ve got your back

Having a health condition shouldn't make life insurance feel impossible. Thankfully, coverage options today are better than ever.

Our advisers will gently explore:

  • What condition you have and how long you've had it
  • How your condition is managed
  • Any treatments you're undergoing

Then we’ll search both standard insurers and specialists to find realistic options tailored to you. Mild conditions often don’t affect coverage — even serious conditions may still qualify.

Speak to a Hug Life Adviser
Supportive insurance adviser

Real stories. Real peace of mind.

Our customers trust us with the most important things in their lives. Here’s what they say:

"I didn’t think I could get cover with my health condition, but Hug found a policy that works perfectly."

James, Sheffield

"The adviser really listened and helped me choose the right cover — not just the most expensive one."

Layla, Edinburgh

"I feel much better knowing my family will be taken care of. Hug made the whole process simple."

Amit, Leicester
Trustpilot integration coming soon

Life Insurance FAQs

How long should my life insurance cover last?
The ideal term often aligns with major financial responsibilities, like your mortgage or until your children are financially independent.
Can I change my cover amount later?
Many policies allow adjustments if your circumstances change. Talk to a Hug adviser to explore flexible options.
What types of life insurance are available?
Common types include term life insurance (covers you for a fixed term) and whole-of-life (covers your entire life). Our advisers can help you decide which type best suits your needs.
Will my premium increase over time?
It depends on your policy. Fixed-term policies typically have fixed premiums, while renewable policies might increase at renewal.
Can my policy include critical illness or income protection?
Yes, many providers offer these as combined policies. A Hug adviser can help you explore the options.
Does smoking affect my premium?
Yes — smokers usually pay more due to increased health risks. Quitting can lower your costs in future.